Help your child navigate business opportunities and achieve long-term success in sports & beyond.
From the classroom to the locker room and into the boardroom, StudentAthlete2CEO prepares athletes, institutions, and their support systems for success in business, life and beyond the game.
Who We Serve
StudentAthlete2CEO offers a comprehensive suite of services to empower student-athletes, universities, agencies, and brands in navigating the evolving NIL landscape and beyond. We equip student-athletes and institutions with the business acumen needed for success beyond sports, while helping universities and brands forge valuable partnerships.
Unlock Your Potential
Maximize your NIL potential, develop your brand, and transition to business leadership.
Student
Athletes
Learn How We Can Help
Support your child’s future with personalized career guidance and financial literacy programs.
Parents, Guardians & Coaches
Partner With Us
Expand your client’s opportunities with SA2CEO’s strategic partnership support and deal facilitation.
Agencies
& Managers
Strengthen Your Program
Enhance athlete retention with NIL education, branding workshops, and contract support.
Colleges
& Universities
What We Offer
Key Benefits/Program Focus
NIL Opportunities
& Management
SA2CEO provides athletes with expert guidance on navigating Name, Image, and Likeness (NIL) opportunities.
From securing lucrative deals to managing partnerships, we help athletes capitalize on their NIL potential while ensuring long-term sustainability.
Business
& Finance Education
We equip athletes with the essential knowledge to manage their business ventures and personal finances.
Through tailored education programs, athletes learn key financial literacy skills to ensure their financial success during and after their sports careers.
Personal Branding Strategies
SA2CEO helps athletes define and build their personal brand, creating a strong identity that resonates with their audience.
From social media strategy to brand partnerships, we guide athletes in positioning themselves for success both in and out of the sports world.
Career Transition Support
Our program prepares athletes for life after sports by providing career guidance and professional development.
We offer resources and coaching to help athletes transition into leadership roles, entrepreneurship, and other industries, setting them up for long-term success.
Welcoming Keaton Thomas
Among the first athletes to join SA2CEO is Keaton Thomas, a standout linebacker at Baylor University who recently earned PFF Player of the Week honors. Thomas’s early achievements reflect the type of leadership and drive that SA2CEO aims to nurture. As one of the program’s inaugural clients, Thomas’s journey exemplifies the potential for athletes to excel not only in their sport but also in their leadership, social responsibility and entrepreneurial pursuits.
